MILESTONES


GIORGIO ARMANI BEAUTY CELEBRATES 10TH ANNIVERSARY AT SAKS FIFTH AVENUE

Giorgio Armani Beauty opened its new installation at Saks Fifth Avenue’s New York flagship store in 2001. To celebrate this milestone, the brand held a special event on November 30 themed as “Get Gorgeous Now Celebrating 10 years of Beauty with Giorgio Armani.” Giorgio Armani Beauty’s Celebrity Makeup Artist Tim Quinn and MORE magazine’s Beauty Director Genevieve Monsma teamed up to host the event for customers.

From its original location, Giorgio Armani Beauty moved on September 30 to its new space on Saks’ beauty floor. The installation is on the main aisle by the elevators and the valet entrance to the store. The new, 21st century, state-of-the-art installation is more vertical in its presentations than its previous location. There is a Foundation Wardrobe to display the makeup, which produces a high percentage of Giorgio Armani Beauty’s business in the store. While the Giorgio Armani Beauty installation is black, skincare is highlighted in its white space.

Present at the opening of the original Giorgio Armani Beauty space at Saks, Mr. Quinn declared, “The magic of Giorgio Armani transcends time, and I’m happy to be here 10 years later.” He maintains that the new space for Giorgio Armani Beauty is “more people-friendly. Customers feel more at home here and empowered to come in and play with the products.”

Christine Guilfoyle, Publisher of MORE magazine, noted that Giorgio Armani Beauty “has been a valuable partner with MORE for the past several years. It’s a marriage of two very complementary brands. We are thrilled to celebrate Giorgio Armani Beauty’s 10 years at Saks and a kick-off to the holiday season.”

In honor of its 10th anniversary at Saks, Giorgio Armani Beauty offered a special GWP. With a $75.00 purchase of Giorgio Armani Beauty products, customers received a foundation blender brush and a copy of 287 Secrets Of Reinventing Your Life, Big And Small Ways To Embrace New Possibilities by the Editors of MORE magazine. BF

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Giorgio Armani Beauty’s Kelly Thompson, Tim Quinn (c.) and Karen Levine (r.) with MORE magazine’s Genevieve Monsma and Christine Guilfoyle Saks’ Deborah Walters and L’Oréal USA’s Marc Rey toast Giorgio Armani Beauty’s first decade at the flagship store. Saks’ Karyn Benvenuto (2nd r.) with Ms. Monsma, Mr. Quinn and Ms. Guilfoyle at the display of MORE magazine’s new book 287 Secrets Of
Reinventing Your Life, Big And Small Ways To Embrace New Possibilities
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Giorgio Armani Beauty’s Marcy Giordonello,
Lisa Beshlian, Ms. Levine, Rhona Samuels, Mr. Rey,
Celina Esteban, Marc Stillman and Jenna Kauffman 		Ms. Samuels applies makeup to a customer at Giorgio Armani Beauty’s Foundation Wardrobe. Mr. Rey and Ms. Guilfoyle greet customers at the 10th anniversary celebration of Giorgio Armani Beauty at Saks.