The 27th Annual DreamBall Raises $2.1 Million For Look Good…Feel Better
On September 22, the American Cancer Society and the Personal Care Products Council (PCPC) Foundation joined together to host the 2011 DreamBall at Cipriani 42nd Street in New York City. The event, founded by Beauty Fashion’s John G. Ledes, is the primary source of funding for the Look Good…Feel Better® (LGFB) program. LGFB is a free, non-medical, brand-neutral resource created to aid cancer patients as they undergo chemotherapy, radiation and other forms of treatment by providing the essential tools and guidance to improve outward appearances. The program’s mission is to restore confidence, allowing patients to better cope with their treatment and recovery. LGFB has offered workshops to over 750,000 women in the US and to more than 1.2 million people worldwide. In total, the 2011 DreamBall raised a remarkable $2.1 million to benefit LGFB, including additional contributions raised that evening.
Hosted by television personality and Chef Giada De Laurentiis, the DreamBall honored Linda Wells, Editor-in-Chief of Allure, and Jonathan Zrihen, President and CEO of Clarins Groupe North America. The honorees were recognized for their leadership and significant involvement within the industry.
Ms. Wells recently attended a LGFB clinic that allowed her to experience beauty in a new way. “As the women opened their LGFB boxes [containing cosmetics], the boxes seemed as if they held a cure, and for some they did. LGFB raises hope and restores confidence. It was the best ‘before and after’ I’ve ever witnessed.” Upon accepting his honor, Mr. Zrihen stated, “The concept of LGFB is at the core of the beauty industry; no other industry is better at making women feel more beautiful. LGFB is our calling.”
This year’s DreamGirl was Olympic Gold Medalist Shannon Miller. She was diagnosed with Stage 1a ovarian cancer in January of 2011. After the successful removal of the tumor, Ms. Miller faced 9 weeks of preventative chemotherapy which she approached with her athlete’s mentality as if she were preparing for competition. Ms. Miller noted how closely self image was tied to her well-being and the role it played in the healing process. She affirmed, “LGFB transforms signs of sickness into signs of life.” Ms. Miller concluded with a plea to the audience, “Make your health a priority. Do not delay; do not reschedule; early detection saves lives.”
|OMD’s Alan Cohen with Coty’s George Cleary and Rick Goldberg|
|Elysée Scientific Cosmetics’ Linda Marshall with Takasago’s Christine Wessel and John Mastrocola||SGD’s Peter Acerra with his wife Adela||P&G’s Walter Geiger, Charlene Patten and Patrice Louvet|
|Fusion Brands’ Caroline Pieper-Vogt with Oscar de la Renta’s Jean Hoehn Zimmerman||Elizabeth Arden’s Francine Gingras and Joel Ronkin (r.) with Ms. Westine||Ahava’s Elana Drell Szyfer with The Estée Lauder Companies’ Thia Breen and Carol Russo|
|See more DreamBall photos|