FABULOUS FOR ANY AGE
Fashion Designerhas added fragrance to his portfolio of creative ventures. The multi-talented fashion impresario, TV personality and businessman has developed FABULOUS by Isaac Mizrahi in collaboration with The Cloudbreak Group and Firmenich, the largest, privately-owned manufacturer of fragrance oil in the perfume and flavor business.
This sensual and timeless scent, developed by Firmenich’s Perfumersand , captures the essence of Mr. Mizrahi’s native New York as well as the juxtaposition of beauty and confidence often seen on the city’s streets that have inspired him as a Designer. He wants his scent to make a woman feel like she does when putting on an evening gown and stepping into a fantasy.
“Creating a fragrance feels like the last piece of the puzzle,” Mr. Mizrahi declared. “I’ve been designing clothes, accessories, housewares—everything for a woman’s lifestyle—for nearly 30 years. FABULOUS is my opportunity to offer women something to identify with on a whole other emotional level.”
FABULOUS by Isaac Mizrahi, a fruity floral juice, opens on a top note of mandarin, nectarine and bergamot to invigorate the senses. The feminine and subtly sexy floral middle note features jasmine, tuberose, freesia and peony. Its drydown of sandalwood, vanilla and cedar gives the fragrance a sense of earthiness and empowerment.
The scent is presented in an art-deco-inspired, round glass bottle that evokes old Hollywood glamour. The soft pink flacon rests off-center and has a vintage feel. The bright pink bulb atomizer and gold cap are adorned with pink polka dots to help make the bottle an instant classic with a modern twist. Its bright pink carton is chic yet bold with a gold logo and accents that echo the spirit of the fragrance.
FABULOUS by Isaac Mizrahi comes in a 1.7 oz. size for $65.00 and
3.4 oz., $78.00. They are joined by 6.7 oz. sizes of Perfumed Body Lotion and Perfumed Shower Gel priced at $30.00 and $25.00 respectively as well as a Rollerball for $20.00. The fragrance’s debut is exclusively on QVC during their Fashion’s Night Out event September 6 and in Bloomingdale’s stores nationwide. According to , The Cloudbreak Group’s Senior Vice President Marketing, one million scented samples will go out in QVC’s packages prior to the launch. There will be in-store sampling of the scent.
The advertising campaign starring Modelwas shot by Photographer in front of New York City’s Guggenheim Museum. The print ad campaign will feature scent strips in September issues of fashion, beauty and lifestyle magazines.
“The Cloudbreak Group recognizes business opportunities that do not necessarily come to a large corporation,” noted Mr. Keogh. “This was true of our New York Yankees and New York Yankees for Her fragrances that were launched in the spring. FABULOUS Isaac Mizrahi took less than a year to develop, and it was great to work with Isaac Mizrahi, who wanted his fragrance to be elegant and of high quality.”