OLAY’S HISTORY OF SUCCESS
The Brand Adds Olay Fresh Effects To Its Beauty Breakthroughs
The new Olay Fresh Effects collection
Procter & Gamble not only celebrated its 175th anniversary, but also Olay’s 60th, during which the brand fêted P&G’s history of skincare innovation and looked to the future for breakthroughs yet to come. Olay started as an anti-aging brand, but there is now a full range of products to meet a variety of needs: basic cleansing, hydration, acne, UV protection, dark circles, discoloration and even facial hair removal.
Moving into its 61st year, Olay targets millennials for its new Fresh Effects, the next generation of skincare. Fresh Effects’ full line of skincare products gives millennials everything they want and none of what they don’t.
Olay Regenerist Micro-Sculpting Cream has been reformulated with new technology.
{Va-Va-Vivid!} Powered Contour Cleansing System delivers 400% better cleansing than just the basics. The Fresh & Fearless power brush gets around the T-zone, hairline and nose with super-soft bristles for a healthy-looking glow. It is priced at $12.99.
{Long Live Moisture!} Satin Finish Lotion produces lightweight moisture. Olay’s Fresh & Feather-light delivers all of the rich hydration of a lotion with the feel of a gel. The shine vanishes and the skin stays soft and smooth for up to 24 hours. It is priced $12.99.
Sun protection, 24-hour hydration and a splash of color are provided with {BB Cream!}Skin Perfecting Tinted Moisturizer with Sunscreen SPF 15. The Fresh & Flawless product conceals blotches and imperfections, while delivering instant coverage. It is available for $12.99.
{Shine, Shine Go Away!} Shine Minimizing Cleanser deep cleans and purifies. Olay Fresh & Deep has all of the purifying power of a mask with the fresh feel of a daily cleanser. Rinsing removes twice as much dirt, oil and makeup than basic cleansing. It is $6.99.
Olay Fresh & Fantastic refreshes and revitalizes with micro-beads. {Bead Me Up!} Exfoliating Cleanser produces foaming bubbles and exfoliating micro-beads to softly scrub the way to a beautifully fresh, healthy look. It is $6.99.
Olay Regenerist Micro-Sculpting Eye Cream & Lash Serum Duo
{S’Wipe Out!} Refreshing Make-Up Removal Cloths offers quick and easy cleansing. Olay Fresh & Swift oil-free, pre-moistened cloths with cottony-soft pockets lift away dirt and makeup—even waterproof mascara—in a jiffy. It is priced at $4.99.
The Fresh Effects collection is available now wherever Olay products are sold.
The best-selling Regenerist Micro-Sculpting Cream has been reformulated with Olay’s Skin Energizing Technology. Based on Cellular BioEnergetics research, the reformulation contains Advanced Amino Peptide Complex to help fight the look of skin fatigue and accelerate the appearance of anti-aging results.
The Olay Professional Pro-X Even Skin Tone regimen helps correct the look of four years of dark spots in four weeks.
The new Olay Regenerist Micro-Sculpting Cream contains olivem, an olive oil derivative to increase the penetration of anti-aging ingredients into the skin’s stratum corneum. Niacinamide or vitamin B3 is included to help maintain the skin’s moisture barrier and increase natural exfoliation rates in the skin’s surface. Pal-KTTKS, a fragment of a collagen molecule is in the mix to enhance the formulation into the stratum corneum. A second new ingredient, Hydra-firming Complex, is a mix of lys’lastine, glycerin and hyaluronic acid that combines with humectants to deliver intense moisturization. New Olay Regenerist Micro-Sculpting Cream is priced at $24.99.
Olay Regenerist Micro-Sculpting Eye Cream & Lash Serum Duo offers an eye cream and lash serum with a dual applicator to provide 360º eyecare. It treats lids, lines and lashes that contribute to visibly softer-looking lines, firmer skin around the eyes and thicker lashes.
The Eye Cream is driven by Skin Energizing Technology, which contains a complex of Advanced Amino Peptide Complex with olivem and lys’lastine to energize surface skin turnover, plump the skin and improve its firmness. The Lash Serum contains fast-absorbing, lightweight glycerin to moisturize and coat lashes from base to tip. Olay Micro-Sculpting Eye Cream & Lash Serum Duo is available for $24.99.
New Olay Professional Pro-X Even Skin Tone is a clinically-tested regimen that addresses the five causes of uneven skin tone. Each product contains one or more of the following ingredients: phlorogine, niacinamide, NetDG, N-acetyl glucosamine and sepiwhite to help restore even skin tone.
The regimen consists of Olay Pro-X Even Skin Tone Spot Facing Treatment, Olay Pro-X Even Skin Tone Brightening Renewal Cream, Olay Pro-X Even Skin Tone Anti-Oxidant Sunscreen Sheer Daily Moisturizer Broad Spectrum SPF 35, Olay Pro-X Even Skin Tone Skin Brightening Protocol and Olay Pro-X Even Skin Tone Tone Correcting Protocol. The Olay Professional Pro-X Even Skin Tone Regimen is priced at about $39.99 to $44.00 for each treatment or kit.
All of these introductions can be found wherever Olay products are sold.