Top Editors Convene at Saks for
LOOK GOOD FEEL BETTER
In an unprecedented and cross-industry gesture of solidarity, 31 of the nation’s top beauty editors assembled on’s storied cosmetics floor last month for the second annual (LGFB) .
The charitable event benefits LGFB, a program designed to help women battling cancer address the appearance-related side effects of treatment. For $30.00, consumers can make an appointment with their favorite beauty editor—each of whom is stationed at a specific counter. The 20-minute consultations included trend discussions, insider secrets, beauty advice and product demos—and each participant left with an exclusive gift.
Additionally, Saks vowed this year to donate 10% of all purchases made during the event to LGFB, noted, executive director of the (PCPC) —which established the LGFB program alongside the and the .
“Beauty Editors Day is quickly becoming a powerful way for the entire beauty industry to demonstrate its collective commitment to women in cancer treatment and to celebrate and support them on their journey,” Roark said. Since its founding 24 years ago, LGFB has helped more than 850,000 people with cancer in the U.S. and 1.2 million worldwide—via free workshops and lessons on cosmetics, skin and nail care, wigs, turbans, accessories and wardrobe styling.
Added, president and chief merchandising officer for Saks Fifth Avenue: “We’re excited to provide our customers with the chance to interact with leading beauty, style and fashion editors and brands, and, more importantly, to support an inspiring cause near and dear to us all: beauty and hope.”
|Christian Dior’s Terry Darland with LGFB’s Louanne Roark and Deborah Walters of Saks Fifth Avenue.||Giorgio Armani Beauty’s Tim Quinn with
Sarah Brown of Vogue.
|Allure’s Sophia Panych and Patricia Tortolani at Estée Lauder.|
|Christian Dior’s Dianne Vavra with Alexandra Parnass of Harper’s Bazaar.||Ying Chu of Glamour, representing Chanel.|