CEW BEAUTY INSIDER’S CHOICE AWARDS AIR ON QVC

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CEW’s Carlotta Jacobson and Jill Scalamandre (r.) with QVC’s Claudia Lucas

QVC strives to bring viewers the best in beauty. Each year the Cosmetic Executive Women (CEW) Beauty Insider’s Choice Awards makes this easy by bringing together some of the most exciting and advanced products in the industry. The CEW Award is one of the industry’s most prestigious honors, recognizing the top innovative and effective beauty products of the year as selected by beauty professionals who understand what separates the best in beauty from the rest in beauty. This year’s hour-long QVC broadcast on Monday, July 23, at 11 PM (ET) included everything from skincare to hair care and makeup with products from Fresh, StriVectin, Clinique, Rita Hazan, Smashbox, Supergoop, Ojon, Kate Somerville and Estée Lauder, which debuted on QVC during the broadcast. The broadcast also included insight from CEW’s President, Carlotta Jacobson, and the award winners, along with an inside look at industry trends. 

Ms. Jacobson shared, “Winning a CEW Insiders’ Choice Beauty Award is a very prestigious honor, which is why more than 300 top beauty brands participate. The Awards have also become an invaluable resource for consumers, who recognize that the CEW seal stands for a truly innovative and effective beauty product because it is the only award selected by those who know beauty’s best—the industry insiders. It makes perfect sense for these products to be part of this special broadcast, as QVC is known for bringing their viewers the very best in beauty.”

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QVC Host Sandra Bennett with Ms. Jacobson on the air

“Knowing that our customers seek newness and innovation in their beauty products, we were pleased to present some of the CEW Insiders’ Choice Beauty Award winners in this special broadcast,” declared Claudia Lucas, QVC’s Director of Beauty Merchandising. “Having Carlotta Jacobson as a guest helps our viewers understand that products with this prestigious distinction are the best in the industry. Our relationship with CEW reinforces QVC as a highly respectable beauty retailer.”

Sellouts on the July 23 broadcast included:
• StriVectin-TL Face, Neck, and Body Trio,
  QVC Item #A229602
• Smashbox Photo Finish Hydrating Foundation Primer,
  QVC Item #A217668
• Kate Somerville 24-Hour Pimple Punisher,
  QVC Item #A325242

 

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Ms. Bennett with StriVectin’s Meg Flather Estée Lauder’s Blair Patterson Ms. Bennett with Fresh’s Lev Glazman