Daytime Soap Opera Brand Becomes Reality
Jabot Cosmetics And Fragrance Launches
“This is the moment to announce what has never been done before,” proclaimed Caroline Pieper-Vogt, CEO of Fusion Brands, Inc., as she revealed a new paradigm in beauty. “We have brought the fictional beauty brand, Jabot, featured on the #1 daytime drama series The Young and the Restless to life. This powerful luxury brand of skincare, color and fragrance is a reality.”
In an unprecedented partnership, Fusion Brands, through a licensing deal with CBS
Consumer Products and Sony Pictures Television, has created and manufactured the Jabot Cosmetics collection. “This is a truly innovative licensing deal that just makes sense on many levels,” affirmed Liz Kalodner, Executive Vice President and General Manager of CBS Consumer Products. “Jabot already has built-in brand familiarity with the viewers, and the launch of these new products will be integrated into the show’s storylines in a very organic way. Fans will get to watch the development of these products unfold on the show and then be able to actually buy them and use them themselves.”
Ms. Pieper-Vogt calls the Jabot line a “new way to market beauty.” The Overnight Sensation skincare collection currently consists of Instant Success Eye Cream, Dramatic Defense Night Cream, 5-Star Wrinkle Serum and Best Supporting Neck Cream. They range in price from $29.50 to $34.50. Camera Ready Color includes lasting Performance Foundation, Never Ending Cream Blush, Take 2 Conceal + Spotlight, Glow Ever After Bronzer and Glamour Lip Gloss.
The scent, Black Satin by Jabot, created by Firmenich’s Perfumer Pierre Negrin, is a floriental juice. Mr. Negrin was influenced by the soap-opera-inspired line to create a fragrance that had “a level of drama and glamour yet was approachable.” Black Satin begins on a top note of pineapple, mango and pink pepper. The heart of Pinot Noir grapes, plum blossoms and frangipani is based on a note of sandalwood, vanilla, musk and vetiver.
In mid-June, the Red Carpet Collection including a Photo Ready Face Lift, Picture Perfect Eye Lift and Crushed Diamond Facial Resurfacer ranging in price from $29.50 to $35.50 was available for purchase on shopjabot.com and hsn.com. On June 21-22, Tracey Bregman, the Actress who plays Lauren Fenmore on The Young and the Restless and serves as the face of the line, hosted an HSN special where she showcased the Red Carpet Collection. The complete Jabot Cosmetics collection launched on July 28 with five hours of programming on HSN and simultaneously debuted in all ULTA doors nationwide. The products are also now available on hsn.com and shopjabot.com.