THE 2011 FiFi AWARDS FINALISTS BREAKFAST
The Fragrance Foundation commenced its annual FiFi® Awards celebration by announcing the top contenders in each category at the FiFi® Finalists Breakfast on April 8 at the Mandarin Oriental Hotel in New York City. The finalists were revealed, as well as several FiFi® winners named, at the yearly breakfast that attracted its largest attendance of industry members, as stated by Rochelle Bloom, President of The Fragrance Foundation.
“We love FiFi® Friday at The Mandarin Oriental,” said Ms. Bloom, President of The Fragrance Foundation. “It’s a great way to kick-off the 2011 FiFi® Awards party that follows on May 25. Everyone gets into the mood and looks forward to celebrating the best and most gorgeous fragrances. From the big, bold names in the industry to the innovative, independent creators, we honor and recognize their creative skills, their artistry and the sheer appreciation of a beautifully crafted scent. More than anything, we want the consumer to appreciate the fine art of fragrance.”
Though the majority of the FiFi® Awards winners will be announced at the forthcoming ceremony, several of the coveted crystal statues were presented during the breakfast. The event was emceed by WABC Channel 7 Anchor Lauren Glassberg, who announced the 2011 FiFi® Winners for Editorial Excellence in Fragrance Coverage. Allure was bestowed the honor for the Scent Feature, while ELLE was recognized in the Blog and Scent Bite categories. Marie Claire and ELLE both were awarded the FiFi® for the top Men’s Feature.
|Firmenich’s Jerry Vittoria, Fusion Brand’s Dana Kline and Pierre-Yves Brezillon of ID Beauty||Arcade Marketing’s Rich Nightingale, Debra Leipman-Yale and Diane Crecca (r.) with Elizabeth Arden’s Laurie Dowley and Art Spiro||Victorinox Swiss Army’s Pierre Salamon and Clarins’ Jonathan Zrihen with Clarins Fragrance Group’s Lionel Uzan and Danyelle Boilard|
|Givaudan’s Kate Greene, Sid Shah, Jenine Guerriero and Stephen Nilsen||Aramis and Designer Fragrances’ Catherine Russell with Tom Ford Fragrances’ Caroline Geerlings and Sean John Fragrances’ Diana Espino||PUIG USA’s Raquel Edery, Laure Morgenthaler, Didier Maine de Biran and Beth Carr|
|Mane USA’s Jason Boland with Fragrance Resources’ Cutler Whitman and Falic Fashion Group’s Scott Berg||Arcade Marketing’s Eric Dalbo with Jacqueline Singer||Mr. Spiro with Ms. Kline, Ms. Dowley and Givaudan’s Cosimo Policastro|
|Firmenich’s Theo Spilka and Mr. Vittoria (r.) with Pochet’s Gerald Walle||IMs. Kline with Mr. Brezillon and Fusion Brand’s Caroline Pieper-Vogt||LVMH’s Lisa Hawkins and Linda Maiocco|
|CEW’s Carlotta Jacobson with The Fragrance Foundation’s Rochelle Bloom||CHANEL’s Christine Dagousset and Joyce Green||L’Oréal USA’s Carol Hamilton, Marc Rey and Kelly Thompson|
New to this year’s FiFi®s are the Technological Breakthrough of the Year Awards, divided into three categories that were presented at the breakfast. The newest honor includes the categories of Fragrance Creation & Formulation, awarded to Robertet’s “Seed to Scent” program; Packaging Technology & Delivery Systems, given to International Flavors & Fragrance for “Redken Nature’s Rescue Radiant Sea Spray” and the Information Technology category that honored Firmenich for its ozMoz.com iPhone app.
Each year, The Fragrance Foundation recognizes an individual who has brought extraordinary ingenuity, creativity and dedication, not only to their company’s success but to the fragrance industry as a whole. Ms. Bloom revealed that Designer Jean Paul Gaultier is slated to be honored as the 2011 Hall of Fame Recipient. The 39th Annual FiFi® Awards Ceremony and Celebration will be held on May 25 in the Tent at Damrosch Park at Lincoln Center.