It’s All About The People
When Christian Dior launched his first “New Look” collection in 1947, he believed that the people selling his designs were just as important to the brand’s success as the models wearing his gowns and, therefore, spent a great deal of time mentoring his staff.
Today, Dior holds the same beliefs, and we center our education philosophy on developing the people behind the counter. When I joined Christian Dior, I was very inspired to learn that our executives Pamela Baxter, Terry Darland and Lisa Hawkins began their careers as Beauty Stylists. Using our leaders as our primary examples, we have since structured our training programs to develop the sales team throughout each step of their careers.
Our training seminars have expanded well beyond basic product knowledge. We now give our Beauty Stylists the tools they need to be business- and service-oriented; in turn, they give us valuable insight into the needs and desires of our luxury clients.
Last spring, we expanded this philosophy by piloting the Dior Mentoring Program. Each person in the organization, from the executives to the marketing, education and sales teams, were asked to choose a mentee that they could guide into more senior positions as the business continues to grow. As a result, we have gained a loyal team of Beauty Stylists that accept the value of sharing our rich heritage, upholding the brand image and providing the ultimate level of luxury service to our clients.
With a team of experts in skincare, makeup artistry and fragrance, we continue to partner with the Dior team in Paris to ensure that every training platform we create is consistent with the worldwide luxury brand message and showcases the “savoir-faire” of Dior products. Investing in our people has really encouraged our Beauty Stylists to manage their own counter with the same attention to detail as our Maison on 30 Avenue Montaigne in Paris.
Christian Dior said, “Real luxury is meaningful only if it has roots in authentic tradition.” At Dior, our luxury training philosophy carries Mr. Dior’s tradition of recognizing our Beauty Stylists as the true face of our brand. They are the key to our success.