Message For Spring/Summer
Shiseido Makeup Perfect Rouge Tender Sheer Lipstick and Perfect Rouge Glowing Matte Lipstick
Shiseido’s Artistic Director Dick Page has created Shiseido Makeup Spring & Summer 2010 to complement the hot-off-the-press fashion looks. “The collection provides a selection of classic ‘wardrobe colors,’ as well as surprising, distinctive shades to excite and attract new customers. For Glowing Matte, my inspiration was softness, smoothness and a delicate, lightweight ‘veil’ of color,” Mr. Page explained.
Shiseido Makeup Perfect Rouge Glowing Matte Lipstick is the newest addition to the Perfect Rouge collection. It lightly envelops lips in natural, semi-transparent color with a subtle, diffused finish. Formulated with Shiseido’s Smoothing Matte Powder, it also includes translucent red pigment, micromatic color pigment and super hydro-wrap vitalizing DE. The lipstick provides a chic finish that lasts for hours and is priced at $25.00.
Shiseido Makeup Perfect Rouge Tender Sheer Lipstick, new to the Perfect Rouge collection, delivers sheer color with a high-quality sheen. It also improves dryness, roughness and flaking to give lips a full, moisturized look. The lipstick contains translucent (red, orange and yellow) and micromatic color pigments to reflect light and create a more vivid, translucent color. Super hydro-wrap vitalizing DE, satin smooth pearl and dual optimizing powder produce a more casual lipstick look but more natural than a gloss. Four shades of Perfect Rouge Tender Sheer Lipstick are priced at $25.00 each.
Shiseido Makeup Luminizing Lip Gloss moisturizes and plumps lips with color that shines
without stickiness for hours. The gloss contains satin smooth pearl, super hydro-wrap vitalizing DE, dual optimizing powder and translucent red/yellow pigment in the new, liquid gel base.
The gloss features a specially-designed brush by Mr. Page that is structured with the ideal amount of firmness to grab just the right amount of gloss for application. It can precisely outline the contours and corners of the lips and apply gloss to the broader areas of the mouth. Eight new shades of Shiseido Makeup Luminizing Lip Gloss are priced at $22.00 each.
Long-lasting color is available with Shiseido Makeup Luminizing Satin Eye Color. Satin meets softness in the formulations with powders that contain satin smooth pearl, micromatic color pigment, super hydro-wrap vitalizing DE and dual optimizing powder. There are five shades of Luminizing Satin Eye Color to be worn together or separately and priced at $25.00 each.
Radiant, healthy skin is achieved with an application of Shiseido Makeup Luminizing Satin Face Color. Each shade stays true without fading for all-day wear and allows for effortless customization of color intensity. The formulation contains satin smooth pearl, micromatic color pigment, super hydro-wrap vitalizing DE and dual optimizing powder. Six new shades—four blushes and two highlighters—are each priced at $30.00.
Shiseido Makeup Sheer Matifying Compact SPF 22 is a new complexion finish that is formulated with ultra-fine powder. The foundation camouflages skin imperfections with an oil-free, ultra-fine powdery formula and leaves a sheer, matte finish for up to 12 hours. Its Micro Mist Technology, a Shiseido exclusive, creates ultra-fine powder particles that protect against skin roughening and has a feather-light, silky texture. Super oil-absorbing powder and a Micro-Smoothing Complex minimize the appearance of shine as well as enlarged pores and acne scars. Matifying Compact SPF 22 comes in 11 shades for $38.50 with $30.00 per Refill and $8.50 per Case.
All of the SKUs for Shiseido Makeup Spring & Summer 2010 are available now at fine department and specialty stores nationwide and at www.sca.shiseido.com.
Eyes Only
Avon’s mascara lengthens lashes up to 55%.
Avon takes lashes to extreme lengths with superExtend mascara. The rich, creamy formula contains interlocking, triangular fibers that adhere to lashes and go to great lengths. Dark pigments add drama and boldness.
The lightweight, flexible formula creates soft-touch lashes, and a special anti-static ingredient prevents clumping. The ergonomic proXtend brush, tapered to reach short lashes, combs through for maximum impact. The superExtend mascara comes in four shades and is priced at $8.50.
Eyes get dressed up with Avon’s new Glimmersticks Diamonds Eye Liner. The long-wearing, waterproof, smudge-proof formula blends to keep the glimmer going all day for up to 12 hours. The retractable, self-sharpening pencil is available in five shades for $6.00.
Both superExtend mascara and Glimmersticks Diamonds Eye Liner are
available now through Avon Representatives by calling 1-800-FOR-AVON or at www.avon.com.
Cover Charge
Clarins’ Everlasting Foundation SPF 15 delivers coverage for up to 15 hours.
Clarins has met the demanding requests of customers who want precise, even coverage and
long-lasting wear in their foundation. Charged with that request, Clarins’ researchers developed Everlasting Foundation SPF 15 which delivers a flawless finish for 15 hours.
The formulation’s High Fidelity System, an invisible micro-veil, is combined with new generation silicones that are highly compatible with the hydrolipic film of the skin. Excess sebum is absorbed with 100% natural white clay. The foundation’s combination of ingredients allows perfect adhesion to the skin’s surface so pigments don’t settle into fine lines or wrinkles.
Everlasting Foundation SPF 15 also contains a plant-based micro-patch that offers time-released hydration. A molecular shield forms on the skin’s surface to seal in essential moisture, while a “reservoir” provides continuous hydration over time. Clarins’ “Light Optimizing Complex”
optically erases fine lines and wrinkles, and its soft focus pigments capture, diffuse and amplify light. Triple protection against UV rays, free radicals and pollution shields the skin using white tea anti-oxidants and mineral sunscreen filters.
Clarins’ Everlasting Foundation SPF 15 comes in eight shades for $35.00 and is now at department and specialty stores and at www.clarinsusa.com.
Urban Renewal
Maesa Group partnered with Urban Outfitters to extend the specialty retailer’s reach beyond apparel, furniture and novelties and enter the world of beauty. Urban Outfitters focused the line as an extension of one of their private brands, Kimshi Blue.
“We were very pleased at the opportunity to interpret Urban Outfitters’ signature look into cosmetics and fragrance,” declared Ludovic Bertron, Creative Director of Maesa Studio. “Urban Outfitters’ marketing team asked us to create something ‘industrial’ and rough-looking but wanted to be upscale and maintain a feminine touch. They loved the antique bulb atomizer that we presented to them, so we used this component—classy, edgy and feminine at the same time—as the focal point of the entire line.”
For the launch, Maesa created eight SKUs consisting of lip balms in various flavors, an eye quad compact kit, a 4-color mini lipstick kit, a 6-color eye and lip palette, a 100 ml Eau de Toilette and a mini 10 ml rollerball.
Laure Pellarin, Director of Packaging at Maesa Beauty commented, “For the secondary packaging, we were provided with a swatch of metallic fabric, a staple of Urban Outfitters’ Kimshi blue brand. Mimicking the look of that fabric was a challenge in development. Having an in-house comp studio that could articulate and test our ideas was a huge advantage. With Maesa Studio comps,” Ms. Pellarin continued, “we could provide clear direction to the paper mill with the exact process we wanted. In the end, we created a proprietary paper, custom embossed and printed with a digital scan of the original fabric itself.”
She further noted, “We also decided to recreate the Kimshi Blue ribbon, which is part of the apparel labeling, to make it consistent with their collection.”
The beauty line ranges in price from $8.00 to $35.00 and is at all Urban Outfitters stores.
London Bridge
Rimmel London offers new products for spring to bring the “London look” to US customers.
The eyes have it with the Max Volume Flash Mascara. Its Lash Expand formula enriched with collagen fattens lashes, and keratin makes them stronger and shinier. The quick-drying mascara avoids clumps. The wand is designed with a super-sized brush to load each lash to build volume fast. Available in two shades, Max Volume Flash Mascara is priced at $7.19.
High color impact is made with Glam’Eyes Mono Eye Shadow. The soft, silky formula delivers an even, smooth, crease-proof application and the quilted-pattern pressed powders are pigmented for long wear. Glam’Eyes Mono Eye Shadows are each priced
at $3.59.
Lips’ dryness is reduced by up to 65% with new Moisture Renew Lip Colour – SPF 18. Its Self Adapting Moisture Complex, featuring hyaluronic acid, collagen and vitamins A, C and E nourishes lips and leaves them with a smoother surface for better color and wear. There are 24 shades of Moisture Renew Lip Colour – SPF 18 presented in a metallic purple case for $6.79 each.
Rimmel London’s new Royal Gloss Delicious Lipgloss plumps lips with a formulation enriched with vitamins A, C and E as well as royal jelly. It is scented with either bubble gum, chocolate or peach and comes in a choice of 10 shades for $4.99 each.
Lasting Finish Blendable Blush & Highlighter is formulated to give even sheer coverage for a healthy glow. It contains mica to illuminate the complexion with a glow. Available in four shades, it includes a natural hair contouring brush for $4.99.
Pigmented for rich color, Sun Shimmer Maxi Bronzer for Face and Body is formulated with a finely milled powder to give a natural, sun-kissed glow. A streak-free application is assured with the pressed powder set with multi-colored, cascading shades and pearl tones. There are three shades for $7.99 each.
Nails are slicked with Lasting Finish Pro Nail Enamel, which lasts up to ten days. The formulation contains micro-sized minerals that fill in imperfections on the nails for a smooth, super glossy finish, and the micro-formula’s technology with its active, time-released system enhances shine over time. The Mistake-Free Pro brush with over 800 fine textured bristles is wide angled for a fast and professional application. The nail enamel is available in 31 shades for $3.99 each.
All of the Rimmel London spring collection is at mass retailers nationwide now.
Color Forecast
M·A·C’s collection of All Too Fabulous makeup gives lips and cheeks the pretty young thing treatment. It includes six shades of Lip Pencil, nine shades of Cremesheen Glass and six shades of Mineralize Blush Duo. They range in price from $13.00 to $23.00.
Give Me Liberty Of London is M·A·C’s salute to the venerable English retailer. This collaboration of M·A·C and Brit wit has produced a profusion of Lipsticks in four shades, Lipglass in four shades, Eye Shadows in five shades, Powder, Blush in two shades, Beauty Powder in two shades, Nail Lacquer in two shades and accessories including a Liberty Of London Makeup Bag/Small, Liberty Of London Makeup Bag/Medium and a Liberty Of London scarf. They range in price from $14.00 to $115.00.
M·A·C’s Riveting collection suggests über Models and Rock goddesses of the ‘80s. It consists of four shades of Lipstick, two shades of Lipglass, Penultimate Eye Liner in Rapidblack, Powder Blush in two shades, Nail Lacquer in three shades, a 188 Small Duo Fibre Face brush and a 48 Lash brush. They range in price from $12.00 to $34.00.
All of the makeup is available now at M·A·C locations, at 1-800-588-0070 and at
www.maccosmetics.com. BF
Shiseido Makeup Perfect Rouge Tender Sheer Lipstick and Perfect Rouge Glowing Matte Lipstick