From Good to Great

Fusion Brands Aims To Be The Best

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Fusion Brands Inc.’s Eugene Melnyk

“We’re a new company with opportunities that go way beyond lip plumping products,” expressed Chairman Eugene Melnyk, referring to Fusion Brands’ LipFusion® Micro-Injected Collagen Lip Plump, which has proven to be a hero product. Mr. Melnyk expressed his vision for Fusion Brands at the Welcome Reception and Dinner to kick off the company’s first sales meeting on June 14 at New York City’s Kitano Hotel.

Explaining that the company is going to take full advantage of the research facilities available from its pharmaceutical division, he sees opportunities to develop cosmetic products based on the high-tech concepts of its “fantastic drugs.”

Speaking of his career track from publishing to pharmaceuticals, Mr. Melnyk stated “We built a global company of over 2,000 people based in 80
countries worldwide,” tracing the history of its growth and his career from his first success in a medical publishing venture. Realizing that physicians were overwhelmed by the number of professional magazines they received, Mr. Melnyk created a medical reader’s digest of the most important articles every month. Commenting on his first major business achievement, he said, “It was a combination of knowing the market and seeing something that someone else had not noticed.” (continued after photos)

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Fusion Brands Inc.’s Sophie Hutson, Mr. Melnyk and Caroline Pieper-Vogt Fusion Brands Inc.’s Annie Bystryn, Megan Tompkins, Ms. Pieper-Vogt and Mr. Melnyk Fusion Brands Inc.’s Dana Kline and Eric Miller
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Fusion Brands Inc.’s Tod Walker, Caroline Smith, Mike McNamara and Ms. Pieper-Vogt Prestilux’s Joel Roussin with Fusion Brands Inc.’s
Roslyn Griner and Dianne Watson		 Fusion Brands Inc.’s Enrique Ortega, Lindsay Larsen, Megan Tompkins, Dennis Hays and Traci Johnson
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Fusion Brands Inc.’s Angela Budd and David Price Fusion Brands Inc.’s Linda Gruson and Tracy Weinstein Fusion Brands Inc.’s Alex Neury, Danielle Milata and Mindy Burkhart

 

He applies those principles to the philosophy of Fusion Brands Inc. “You have to prove to people who are going to spend [for a product] that they are spending wisely. At Fusion Brands, we will keep innovation at the forefront...we look for the white space and seek to fill the void.”
Praising the superior level of effectiveness of the beauty company’s products, he advised the Fusion Brands’ sales team that they have every reason to believe in the products they sell. “These products work.” Most importantly,

Mr. Melnyk asked the sales team to open their minds to “taking risks. You can’t succeed if you don’t take risks.
You’re going to lose [sometimes], but at the end of the day, your win column should be longer than your loss. With innovation, hard work, taking risks and a little bit of luck, you will be successful.”

Caroline Pieper-Vogt, Fusion Brands Inc.’s Chief Executive Officer, followed up Mr. Melnyk’s spirited speech with her goals for the company. Addressing this “founding sales team for Fusion Brands,” Ms. Pieper-Vogt said they have the opportunity to create a great company from the ground up.
She expressed how exhilarating it has been to work with Mr. Melnyk and Fusion Brands and how thrilling it is to have the chance to create a world class team and develop the beauty industry’s innovation think tank.

“Our Fusion Brands Inc. team has been hand-picked to meet very specific criteria including an entrepreneurial spirit, passionate work ethic, transparent communication style and deep respect for relationships at all levels.”
Ms. Pieper-Vogt affirmed, “We’re not here to be average; we’re here to be great.”
Along with taking risks, she wants the sales team to make their own decisions. And, “if you have a great idea,
share it.”

In spite of the downturn of the economy, Ms. Pieper-Vogt reports that Fusion Brands’ sales growth “is amazing. Along with nine strong Account Executives, we now have a Fusion Brands Luxury Fragrance Division helmed by President Dana Kline.”
In her first year at Fusion Brands, she explained, “we have worked hard to stabilize the company’s relationship with the retailers. We’re now back on track with our key partners and have a great deal of interest from retailers around the world.”

“We continue to reach our sales goals and have huge potential ahead as we re-launch Fusion Beauty with our new and powerful ColorCeuticals positioning,” she continued, “and CLEAN™ is on the path to becoming a complete beauty brand.”

At the company, “marketing, sales and finance are all working together to bring us from good to great,” she added. “People are now coming to Fusion Brands because they recognize it as the beauty industry think tank. We will only introduce products and concepts that are truly needed and absolutely new.” Describing the culture of the company, she maintains, “We are driven by passion, transparency and respect.” BF