Touch The Star Power Of Judith Leiber Night Fragrance
by Sandra Lang
Director of Communications
Palm Beach Beauté
Judith Leiber, a brand synonymous with elegance, style and sophistication, is going forward in modern beauty and glamour with the launch of Judith Leiber Night. The gorgeous, couture perfume was introduced to Fragrance Sales Associates at Bergdorf Goodman, who were invited to share in the star power of the brand.
The contemporary luxury and ‘WOW’ factor of Judith Leiber Night was important to communicate to the Bergdorf Goodman Fragrance Sales Associates at our in-store training seminar. Judith Leiber’s new direction has a modern appeal with a nod to Judith Leiber’s extraordinary legacy. High profile names have carried Judith Leiber bags on red carpets around the world. These custom-made creations are a runway favorite with young and beautiful actresses such as Charlize Theron and Christina Hendricks.
Uniting the creativity, inspiration and brilliant details of Judith Leiber Night for the Sales Associates enhances their ability to communicate the fragrance’s story to consumers at point-of-sale and effectively reveal its opulent essence.
To illustrate the glamorous inspiration for ‘Night’ at our training seminar, a collection of extraordinary Judith Leiber handbags was included in our visual display. Modeled after the ‘Streamline’ evening bag, the fragrance is encased in an opaque black glass bottle embellished with
sparkling, white Swarovski crystal stones in an Art Deco motif.
Emulating a clutch closure, the bottle top is a crystal clasp. The synergy between the stunning, elegant bags and the architectural, ornamental bottle was captured by the Fragrance Sales Associates with keen interest and excitement.
The scent was created by juxtaposing the drama of the handbag design with the absolute luxury Judith Leiber represents. The Perfumer chose notes of night blooming jasmine, peony, patchouli and amber to illustrate the aura of sensuality. The spiciness of lilies mingled with incense, and a creamy wood accord emphasizes the addictive ‘night’ feeling. Romancing the facets of the fragrance and the alchemy of its notes to enchant, we empower the Fragrance Sales Associates with the knowledge needed to close the sale.
The fragrance will fulfill the aspirations of all women who celebrate femininity and desire the ultimate in luxury. With the brand principles and positioning that we share with our Fragrance Sales Associates, we give them the ability to reach out confidently to the consumer with enthusiasm for this extraordinary fragrance.