LA PRAIRIE’S
Cellular Power Infusion at Bloomingdale’s
Bloomingdale’s Michael Gould with La Prairie’s Lynne Florio and Patrick Rasquinet
Bloomingdale’s 59th Street and La Prairie joined to produce lots of animation for new Cellular Power Infusion. La Prairie’s counter on the beauty floor’s A-way welcomed customers at its “Power Up” event with champagne, power bites and infused beverages.
The party was attended by Bloomingdale’s and La Prairie executives. Patrick Rasquinet, President and CEO of the La Prairie Group commented that “for over 30 years, La Prairie has introduced products that continue the highest standards of ingredients and advanced scientific technology with a reverence for luxury, which in their finished stage are presented to our clients with extraordinary customer service. It’s no
wonder the brand has earned ‘La Prairie loyalists’ worldwide!“
Cellular Power Infusion is the latest in a series of products created by La Prairie’s Scientists. “Last February, La Prairie introduced a three-part White Caviar Illuminating Systèm to the marketplace, which earned instant praise for its ability to reveal a brighter, clearer complexion, free of future age spots and pigmentation patches,” Mr. Rasquinet explained. “La Prairie then launched the Anti-Aging Neck Cream in
October 2010 drawing attention to the often-neglected ‘forgotten zone,’ below the face.”
“Now, with the launch of Cellular Power Infusion,” he continued, “La Prairie is once again paving the way in innovation with a product that simultaneously treats the three key factors of aging: loss of energy, handicapped functionality of skin cells and weakened quality of the skin
tissue. This is truly a luxury skincare first and sure to be a game-changer.”
“Moving forward for 2011 and beyond, La Prairie will continue to launch products that women are seeking and demanding to fill in the gaps of their existing skincare regimen.”
Bloomingdale’s Stacie Borteck (c.) with La Prairie’s Denise Yarcheski and Sharon Osen at the debut of Cellular Power Infusion
La Prairie’s President Lynne Florio determines whether a product, such as Cellular Power Infusion should be added to the La Prairie portfolio by looking at the line to see if there is a need or if there have been requests by customers. “We always say we want to be first or better. We may cannibalize ourselves sometimes, if we find a product to launch that is better than what we have. One of the challenges today is to get new customers, and Cellular Power Infusion is certainly the perfect vehicle to allow us to do that.”
The La Prairie installation celebrated Cellular Power Infusion with glass vitrines displaying the product. Special blue lighting enhanced the scientific message of the product. Calla lilies in round bowls provided an elegant addition to the setting. A multi-media video produced for Cellular Power Infusion conveyed the science of the product to customers at-counter.
It was the perfect fit for the La Prairie installation created by DESIGN HARNESK’s President Karen Harnesk. “Our goal was to provide an ‘oasis’ within the high-trafficked and otherwise overwhelming overload to the senses of the Cosmetics Department,” informed Ms. Harnesk. “Lynne
Florio actively partnered in the design process with her clear and knowledgeable direction to create this inviting environment through simplicity of style and product display, upscale materials and signature superb personal service.”
Bloomingdale’s Howard Kreitzman, Vice President/DMM stated that he is “thrilled with the launch of Cellular Power Infusion by dear friends and a great partner. La Prairie, without question, is one of the most beloved and important international brands we carry.”
“La Prairie has a treatment business, which is at the top of the food chain,” declared Bloomingdale’s Chairman, Michael Gould, “and has an incredible relationship [with us]. La Prairie’s new installation [on the beauty floor] and this new Cellular Power Infusion will energize customers. La Prairie has the highest clienteling and repeat customers.”
“La Prairie is a class act,” Mr. Gould continued, “and Lynne has kept true to the brand and positioning as well as strategy. She is always reaching higher for the long-term.”
In another extension of the brand, Ms. Florio is proud of La Prairie’s pre-existing spas—La Prairie at The Ritz-Carlton Spa, New York; the Beverly Hills Hotel Spa by La Prairie and Silver Rain, a La Prairie Spa at The Ritz-Carlton Grand Cayman—and, “as of summer 2011, we’ll have our fourth, with the debut of Hotel Bel-Air by La Prairie. Although there is always room for expansion when it comes to our namesake spas, we’re extremely selective in the process, as we want to ensure the location, setting, hotel partners, etc., which, all communicate the message of La Prairie. This allows the La Prairie team to truly deliver the vision of our brand in all of the details.” BF